I love the challenge of solving business problems through creativity.

My career has been built around transforming complex business objectives into clear, compelling ideas and meaningful brand narratives.

Agency life gave me the opportunity to work at some of the industry's most celebrated shops on behalf of some of its most ambitious clients. I led Samsung's global social business at R/GA, created iconic brand campaigns for Hershey's at Arnold, and reimagined product launches and go-to-market strategy for Comcast at Digitas.

FanDuel presented a different challenge: build an in-house agency from the ground up.

As Executive Creative Director, I designed and scaled a full-service creative organization capable of developing fully integrated, TV-led campaigns across the entire FanDuel portfolio. We built a modern paid social practice, launched a creator and influencer ecosystem supported by an always-on content studio, expanded production capabilities, and reinvented our operating model from briefing through delivery.

We embedded AI and automation throughout the creative process—from audience insights and creative testing to brief development, concepting, production, optimization, and asset scaling. Today, the 60 talented people who make up The Agency at FanDuel creates or manages nearly 90% of the company's marketing assets, supporting a business approaching $40 billion in enterprise value. FanDuel now holds the leading market share position across Sportsbook, Casino, and Daily Fantasy Sports.

I believe creative leaders should think about ROAS. They should have opinions on testing frameworks. They should watch acquisition dashboards as closely as they watch award shows.

The best creatives think like strategists, plan like connection planners, lead like founders, obsess like systems designers, and execute like producers.

The very best do all of that—and remain kind.

Awards are gratifying. Enduring professional relationships matter more. I'm fortunate to have earned both.

Amateur landscape photographer. Avid road cyclist. Occasional sea kayaker. Lifelong Liverpool supporter.

steve.giraldi@gmail.com | 917.658.4801