Verizon 360 VR Livestream Experience

We decided to show innovation not just say it.

By reimagining an almost hundred year old spectacle and presenting it in a new, wildly engaging way. We asked folks to grab their VR headsets and free Google Cardboards available at retail to help everyone join us - creating what is now an annual event.

The results:
- 349MM social media impressions
- Total livestream viewership 3.5MM
- Seven minutes time spent for per viewer
- 89% lift in Search for Verizon products