FanDuel Sportsbook

A shifting competitive landscape and slowing state legalizations required a fundamental shift in FanDuel’s marketing practice. Chapter two of growth needed to be written.

I ran the agency RFP, helped shape the new brand platform, and guided creative development with our partners.

Then led the agency onboarding and supervised the deployment of a sweeping, cross-partner, fully integrated campaign.

Skip to the end for the launch TVC